Ezoic’s EPMV And Google’s RPM, Some Differences Explained

When you are looking to start up a website and put ads on your website, it is essential to understand some differences between the different ad terms.

EPMV means your total Earning Per Thousand Visitors. The EPMV will take in many factors to determine your EPMV for your site. Google’s RPM is Page Revenue Per Thousand of Impressions and looks at page views but does not consider all the other factors that can affect your ad revenue.

What Exactly Is EPMV?

When you start working with Ezoic or any other type of Ads provider, you will have to learn and understand a lot of new jargon. This is perhaps one of the most complex parts of becoming a new publisher and starting to try to earn publishing income off your blog posts.

EPMV stands for the total Earnings Per Thousand Visitors. In short, it is the amount of money you will earn each time 1,000 visitors come to visit your website. So if you have 30,000 people visiting your website, you need to consider this with visitors in 1,000 blocks.

In straightforward terms, EPMV is the amount that Ezoic is calculating that you will learn per 1,000-page visit. Now, this is not pageviews but actual people who visit your site and what the advertisers are willing to pay to advertise for your 1,000-page visitor blocks.

For example, all my sites have fewer visits than page views, so what tells me is that people come to my site and may visit another page. That means they find some other content interesting, which is good.

The overall EPMV rate will consider all that. Your EPMV rate is not just about how many visitors you get to your site but also how engaged those visitors are. After all, advertisers want to advertise on engaged websites and stay longer on the sites.

The longer people stay on the website, the more chance the advertisers have that your visitors will see the ads and click on the ad.

Here are a few things that can affect your EPMV:

  • Number of visits but not just visits the engaged and not engaged visits.
  • The bounce rate of each landing page.
  • Location of the visitor. Some countries in the world have a much higher ads rate than other places.
  • Time of day the person comes onto the site.
  • What kind of website do you have, and if the advertisers see the topic and focus of your website as being ”advertising worthy.”
  • How many ads are you on your page, what kinds of ads, and where are the ads placed.

As you can see, the EPMV concerns many things such as the ads placement, location, audience, and even where your audience is from, All of this isn’t very easy to understand and can affect your ad rates or EPMV. Usually, not just one single issue affects your EPMV rates but instead a combination of issues.

It is also tough to give another an average EPMV as it can frequently change from site to site.

It would help if you also remembered a few things about the EPMV:

  • Your EPMV can change day-to-day. I find on my EPMV that it can be everywhere from a few cents to a few dollars day-by-day.
  • As a publisher, your goal is to have as many people stay on your site as long as possible. The best way to do that is in the content you offer and create.

EPMV can seem complicated, and it really can be. Think of EPMV as the indication of what advertisers are willing to pay per 1,000-page visit to place ads on your site. And then, you need to think about what you need to do to have a website that companies and brands want to advertise on.

What Is Google’s RPM?

For Google, the RPM stands for Page Revenue Per Thousands of Impressions. It is similar to EPMV, but whereas EPMV considers the factors that can affect your ad rates, RPM only looks at just the page view per thousands of impressions or page views.

RPM can give you a good indication of how much you are making from a 1,000-page view, but it does not consider all the other factors that can affect your ads’ income. Getting paid per your page views is not a good indicator of how your site is doing, as there are so many variables that can affect your ad rates.

The problem with just looking at RPM is that it does not consider all the other factors affecting your ads revenue as the EPMV rate does.

Advertisers are like any other business. They want to put their ads on sites where the visitors are engaged; the longer your website visitors stay, the more the advertisers want to advertise on your website. After all, an advertiser shows on your site for just one reason: try to sell their product or service to your website visitor.

Why EPMV Is A Better Indicator For Publishers

EPMV is an essential website indicator that all publishers should look at. The reason is that EPMV can help you to see and understand what is going on with your site.

The problem with just RPM is that if your site visitors go up, but your EPMV goes down, it is good to know why that is going down. Did your bounce rate increase? Are people visiting but not staying on your site? Did the country of your visitors change? Did you change your ads or ads placement?

That is why EPMV is a better indicator for earning income on your blog or website with ads. Many things can change when different factors change on your website. As publishers, we need to understand our EPMV and look at ways to improve our sites to improve our EPMV rates.

If you are interested in learning more about how Ezoic can help you, click on the link below to sign up with a special offer to join Ezoic.

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Anita L Hummel

Hi, I live in Hanoi, Vietnam but spend time traveling the region. I love to share with you things I see and learn through my travels.

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Ezoic’s EPMV And Google’s RPM, Some Differences Explained